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Atelier Gelmărean

Atelier Gelmărean is an architecture practice with over ten years of experience in residential, industrial and commercial projects, feasibility studies and energy certification. We created its visual identity, from the AG monogram to stationery, print and signage.

Client

Andrei Gelmărean

Industry

Architecture

Year

2016

Services

Brand Identity

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The Goal

An identity as precise as the buildings behind it.

The studio covers everything from feasibility studies to full projects and energy certification. It needed an identity that felt as considered as its architecture and worked in every client conversation.

A mark rooted in architectural thinking, not decoration
Simple enough for drawings, documents and stamps
Recognisable across print, signage and the building site

The answer came from the initials themselves.

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The Challenge

Two letters, drawn like a plan.

We built the AG monogram from basic architectural geometry, so it reads both as initials and as a drawing.

A: a stepped triangle on a base, recalling a roof line
G: a circle cut in section, closed by a single horizontal stroke
A restrained palette of sand, near-black and light grey
Fragments of the mark used as frames for materials and buildings

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The Result

One system, from business cards to the building site.

Stationery: letterhead, business cards and envelopes
Staff and visitor ID badges
A brochure for thermal expertise and energy audits
Posters that turn the monogram into a window onto architecture
A colour system with ready-to-use print and web values

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