Masara

Masara is a leading brand in high-endfurniture design studio, creating unique pieces that combine exceptional quality and sophistication, with over 10 years of history. With its own manufacturing plant, the company focuses on innovation and explores the full potential of wood to offer furniture that combines strength and elegance.

Masaras products are carefully designed and developed with the best technologies, always with a conscious and sustainable approach to minimize environmental impact. In addition, the brand has an in-house design studio that follows the main design trends, establishing partnerships with renowned designers from Europe and around the world, reinforcing its leading position in the market.

Client

ACTIV7 PRODUCT

Industry

Premium woodworking

Year

2024

Services

Brand Identity,Webdesign

View Project

masara.ro

The Goal

Masara connects with architects, interior designers, retailers, and end consumers, offering products that meet the expectations of a sophisticated and demanding audience. Its audience is largely composed of individuals from the upper class, over 30 years old, who value exclusivity, original design, and the status that high-end pieces provide. These people seek furniture that reflects their personality and social standing, opting for creations that are true works of art. Beyond the product itself, Masaras customers value the buying experience, seeing it as a fundamental part of acquiring unique pieces of high aesthetic value.

The Challenge

Masara’s old visual identity did not adequately reflect its positioning as a high-end brand. Its graphic elements and communication did not clearly convey the company's purpose, hindering connection with its target audience. The challenge, therefore, was to elevate the brand's aesthetics, creating a visual language that expressed sophistication and exclusivity, as well as structuring more impactful layouts for its content.

The central objective was to align Masara’s identity with its value proposition, positioning it competitively in the prime wood furniture design market and highlighting it as a benchmark in the sector. In this way, the brand could match its main competitors and consolidate its image as a leader in high-end furniture.

The Result

The project concept was based on elements that evoke organization and quality, inspired by the timeless sophistication of Swiss design, highlighting Masara’s differentiators compared to its competitors. The combination of the archetypes of the Sage and the Lover was used to convey a message that unites desire and intellectual sophistication, reflecting both the expertise and the elegance of the products. Through a careful visual approach, we sought to create an emotional and engaging connection between the brand and its customers. Photography plays a central role in this process, encouraging consumers to imagine themselves with Masara`s products in their own homes, strengthening the link between exclusive design and personal experience.

After researching competitors, we were able to understand how they presented themselves visually. Thus, we started with the letter M to evoke a sense of movement and comfort, as well as to remind the customer of the shape of the metal incorporated into the brand's products. Similarly, we sought to convey a feeling of lightness and elegance. Finally, we studied the creation of more spaced-out, safer grids with smaller texts, maintaining free space in the materials to build a high-standard attribute, highlighting the premium essence that the brand wishes to convey to its audience.

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