The project concept was based on elements that evoke organization and quality, inspired by the timeless sophistication of Swiss design, highlighting Masara’s differentiators compared to its competitors. The combination of the archetypes of the Sage and the Lover was used to convey a message that unites desire and intellectual sophistication, reflecting both the expertise and the elegance of the products. Through a careful visual approach, we sought to create an emotional and engaging connection between the brand and its customers. Photography plays a central role in this process, encouraging consumers to imagine themselves with Masara`s products in their own homes, strengthening the link between exclusive design and personal experience.
After researching competitors, we were able to understand how they presented themselves visually. Thus, we started with the letter M to evoke a sense of movement and comfort, as well as to remind the customer of the shape of the metal incorporated into the brand's products. Similarly, we sought to convey a feeling of lightness and elegance. Finally, we studied the creation of more spaced-out, safer grids with smaller texts, maintaining free space in the materials to build a high-standard attribute, highlighting the premium essence that the brand wishes to convey to its audience.
