Evolve Vacation Rentals
Evolve, a vacation rental management company, partnered with Instapage to improve the performance of its Facebook and Google advertising campaigns. With limited internal landing page optimization resources, Evolve used Instapage to create personalized, conversion-focused landing pages that significantly increased conversion rates while lowering acquisition costs.
Client
Evolve
Industry
Real Estate
Year
2023
Services
The Challenge
Before partnering with Instapage, Evolve faced several obstacles:
- A two-sided business model targeting both homeowners and vacation renters, requiring different messaging and experiences.
- Heavy dependence on paid advertising for customer acquisition.
- Reduced marketing budgets during the COVID-19 period.
- Limited internal resources—primarily a HubSpot account and a graphic designer.
- No dedicated web developer or conversion rate optimization (CRO) specialist.
- Difficulty creating and scaling personalized landing pages for different audience segments.
The Result
After implementing Instapage's personalized landing page experiences:
Facebook Campaigns
- Conversion rate increased by 69%.
- Cost per acquisition dropped to 41% of the original CPA.
Google Campaigns
- Conversion rate increased by 89%.
- Cost per acquisition dropped to 49% of the original CPA.
Business Impact
- More relevant post-click experiences for different audience segments.
- Better utilization of advertising budget.
- Higher-performing landing pages across key acquisition campaigns.
- Foundation for future personalization and funnel optimization initiatives.
Executive Takeaway
By replacing generic landing pages with personalized, conversion-optimized experiences, Evolve achieved substantial gains in conversion efficiency—up to 89% higher conversion rates and more than 50% lower acquisition costs across its major advertising channels.